My6sense’s CEO Avinoam Rubinstain presented yesterday at Israel AdTech 2018 and said that today it is clear that native advertising is taking center stage, becoming mainstream and growing faster than the overall display market.
In 2017, for the first time, US advertisers spent a majority of their digital display dollars on native placements, with the markets worldwide following suit. Furthermore, Native Advertising is forecast to become a $100B market in 2021 with Native Programmatic dominating the market.
For more details see the full presentation from the conference. You can read about the evolution of Native advertising, review Native Advertising and Native Programmatic forecasts, and learn how to put Publishers and Marketers back in control.