This award from the Native Advertising Institute (NAI) validates my6sense’s innovating strategy through internally developed and 3rd party technology, like being the first native ad platform to offer GeoEdge’s malvertising solution in OpenRTB, as part of the company’s proprietary Native Marketplace Platform technology
NEW YORK, Dec. 04, 2018 (GLOBE NEWSWIRE) – With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019 (source: Marketer), the industry is demanding more robust cross-platform native ad innovations which optimize performance and mitigate potential risk.
To address the industry’s needs, my6sense is innovating both through the company’s proprietary technology and via partnerships with the leading 3rd party solutions, and being named ‘Native Ad Platform of the Year’ by the NAI validates the company’s successful implementation of this strategy.
my6sense’s proprietary native marketplace technology enables publishers and Supply Side Platforms (SSPs) to access high-quality native demand verified by the company’s and ad security provider GeoEdge’s innovative technology. In real-time, my6sense verifies the suitability and quality of each campaign for each publisher and SSP according to ad content, landing pages and other content elements. In addition, my6sense’s technology continuously analyzes the quality, fit and performance of each supply source. It’s the combination of these continuous and real-time analyses, run by the company’s proprietary technology, which sets apart my6sense’s platform and earned the company the ‘Native Ad Platform of the Year’ accolade.
GeoEdge’s industry-leading malvertising solution has been integrated into my6sense’s native ad platform, becoming the first native ad solution operating in OpenRTB, the industry’s pre-eminent platform for Real-Time Bidding on programmatic native units. GeoEdge’s technology solution has pioneered protection against malicious, non-compliant and inappropriate ads to ensure a better experience for users and a safer environment for publishers and advertisers.
“We’re appreciative to the Native Advertising Institute and the Awards Jury for recognizing my6sense and our goal of delivering comprehensive and innovative native advertising technology solutions which are enabling the supply side to profit from the effective engagement and sales opportunities provided to our demand-side partners,” said Avinoam Rubinstain, CEO & founder, my6sense. “By providing verified, clean and high-quality demand and supply powered by our technology and partners, my6sense enables our advertisers, publishers and end users to gain true value.”
The Native Advertising Awards, the pre-eminent awards for native advertising, are presented by The Native Advertising Institute to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way. The Awards jury includes Stephanie Losee, Head of Content for VISA; Susan Borst VP, Mobile – IAB; Stuart Feil, Custom Publishing Director at Adweek; Irina Pashina Senior Director, Content Marketing at SAP; Sascha Pallenberg, Head of Digital Content at Daimler AG; and Frank Vogel, Gruner + Jahr sales executive.
my6sense is the only fully programmatic native exchange solution for multi-item native ad units combined with comprehensive organic content recirculation. my6sense’s clients and partners can easily mix content recommendation widgets, in-feed, in-ad and any other custom native ad units with any number of ad items and units on a page, knowing that the platform’s powerful AI and exchange technologies will optimize paid ads and organic content for the best performance and user experience.
The my6sense white label programmatic native solution includes a full native exchange working with native Demand Side Platforms (DSPs), such as StackAdapt, built-in direct campaign manager for advertisers and ad unit & yield manager for publishers. In addition, the company’s solution provides hierarchical business management tools for ad networks and media & publisher groups as well as comprehensive ad quality classifications and control, performance optimization and advanced policy rules. Flexible configurations used by my6sense’s partners include a white-labeled native ad network and exchange, owned managed private exchange for group publishers, and cross-network programmatically traded supply and demand.