Native advertising is growing rapidly. eMarketer and other market research companies show that native ads are now the leading kind of digital display ad, accounting for more than 50% of all display ads. That’s $67 Billion in native ads globally in 2019 and expected to increase by 372% from 2020 to 2025 according to the MarTech Series. This represents an increase in the Native Advertising Market from $86 Billion in 2020 to a total global value of $402 Billion by 2025.
A second trend identified by eMarketer analysts is the growth in native ads sold via programmatic auctions. If most native ads were once sold to exclusive first-generation ad networks, their grip on the market is ending as publishers take back control by adding multiple ad revenue streams.
my6sense, a SaaS native ad pioneer, is opening up the market by offering publishers and media companies the ability to integrate a range of native ad units programmatically. my6sense’s platform leverages artificial intelligence and big data to enable its clients to take control of their assets and grow their in-house programmatic native offering (https://dashthis.com , “12 White Label Marketing Tools your Agency Needs”).
Want to join the fastest growing segment of digital marketing?
Reach out to my6sense to implement your Native Advertising Solution.
