Content recommendation platforms like Outbrain and Taboola have become increasingly popular in recent years, as publishers look for ways to increase traffic and engage with audiences. In this comparison, we’ll take a look at Outbrain and Taboola, including their top publishers and the pros and cons of each network.

Outbrain:

Outbrain was founded in 2006 and is headquartered in New York. It is a content discovery platform that provides personalized recommendations for readers based on their interests. Outbrain’s network includes more than 1 billion unique users each month, across 50 countries.

Top 10 Publishers:

  1. CNN
  2. ESPN
  3. Fox News
  4. Time
  5. The Guardian
  6. Slate
  7. Reuters
  8. BBC
  9. The Washington Post
  10. The New York Post

Pros:

  1. High-quality traffic: Outbrain’s platform is designed to drive high-quality traffic to a publisher’s content. By targeting readers based on their interests, Outbrain is able to deliver readers who are more likely to engage with content and return for more.
  2. Easy to use: Outbrain’s platform is user-friendly and easy to navigate, making it simple for publishers to create campaigns and track their results.
  3. Personalized recommendations: Outbrain’s platform uses advanced algorithms to deliver personalized recommendations to readers, which helps to increase engagement and keep readers on a publisher’s site for longer.
  4. Large network: Outbrain’s network includes more than 1 billion unique users each month, which means publishers have access to a vast audience.

Cons:

  1. Limited targeting options: Outbrain’s platform is focused on interest-based targeting, which means that publishers have limited options when it comes to targeting specific demographics or geographic regions.
  2. Cost: Outbrain can be expensive, particularly for smaller publishers who may not have large budgets.
  3. Limited reporting: Outbrain’s reporting features are not as robust as some other platforms, which can make it difficult for publishers to track their results and make data-driven decisions.

Taboola:

Taboola was founded in 2007 and is headquartered in New York. Like Outbrain, it is a content discovery platform that provides personalized recommendations for readers based on their interests. Taboola’s network includes more than 1.4 billion unique users each month, across 50 countries.

Top 10 Publishers:

  1. NBC News
  2. CBS News
  3. MSN
  4. USA Today
  5. Business Insider
  6. The Huffington Post
  7. The Weather Channel
  8. Fox Sports
  9. Billboard
  10. The Hollywood Reporter

Pros:

  1. Large network: Taboola’s network includes more than 1.4 billion unique users each month, which means publishers have access to a vast audience.
  2. Advanced targeting options: Taboola offers a range of advanced targeting options, including demographic, geographic, and behavioral targeting.
  3. Cost-effective: Taboola can be more cost-effective than Outbrain, particularly for smaller publishers who may not have large budgets.
  4. Robust reporting: Taboola’s reporting features are more robust than Outbrain’s, which makes it easier for publishers to track their results and make data-driven decisions.

Cons:

  1. Limited ad formats: Taboola’s platform is focused on native advertising, which means that publishers have limited options when it comes to ad formats.
  2. Limited personalization: Taboola’s personalization algorithms are not as advanced as Outbrain’s, which means that readers may be less likely to engage with content.
  3. Limited customer support: Taboola’s customer support can be slow to respond, which can be frustrating for publishers who need help with their campaigns.

Overall, both Outbrain and Taboola are powerful content discovery platforms that can help publishers to increase traffic and engage