Open and diversified native ad solutions competing for publisher media would offer publishers greater margins and improve advertiser pricing and scale. With the native advertising market expected to break $60 Billion in 2019, approaching 60% of all digital display advertising (according to eMarketer), why limit yourself by keeping all of your native ad business invested with a single native ad network?
my6sense, a SaaS native ad pioneer, is opening up the market by offering publishers and media companies the ability to integrate a range of native ad units programmatically.
My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to work with multiple native ad partners, units and business models, returning control to them and their marketers. And through Digital Intuition®, my6sense’s advanced Machine Learning algorithms and optimization engine, we’re realizing our technology-driven vision of enabling publishers to offer the right content/marketing message to the right users at the right time.
‘Native Ad Platform of the Year’ my6sense is the first native ad platform to offer real-time malvertising protection in OpenRTB
This award from the Native Advertising Institute (NAI) validates my6sense’s innovating strategy through internally developed and 3rd party technology, like being the first native ad