Native advertising is very different from traditional display ad advertising; Instead of trying to capture users’ attention by standing out as much as possible, native advertising tries to blend-in with the content. It strives to provide the same user experience as the content around it and optimizes for additional performance indicators such as user satisfaction, […]
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The advertising industry has been in turmoil this week following Apple’s announcement that it will soon be possible to block ads in Apple’s Safari Web browser. Of course ad blocking is not new, for several years it has been daunting publishers and advertisers, who saw millions of dollars worth of ads being blocked by popular […]
https://my6sense.com/wp-content/uploads/2015/08/adblockers.png559700my6sensehttps://my6sense.com/wp-content/uploads/2016/01/my6sense-logo-turkiz-150-4.pngmy6sense2015-08-11 11:42:062016-01-31 12:30:41Is native advertising the cure for ad blockers?
Last year, the Interactive Advertising Bureau (IAB) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to establish a common industry language, evaluation framework and disclosure principles for native advertising. In order to simplify the understanding of the various native ad units and their characteristics, my6sense, a white-label programmatic native advertising […]
5 Best Practices for Native Ad Networks
/in Native Advertising Platform /by my6senseNative advertising is very different from traditional display ad advertising; Instead of trying to capture users’ attention by standing out as much as possible, native advertising tries to blend-in with the content. It strives to provide the same user experience as the content around it and optimizes for additional performance indicators such as user satisfaction, […]
Is native advertising the cure for ad blockers?
/in Native Advertising Platform /by my6senseThe advertising industry has been in turmoil this week following Apple’s announcement that it will soon be possible to block ads in Apple’s Safari Web browser. Of course ad blocking is not new, for several years it has been daunting publishers and advertisers, who saw millions of dollars worth of ads being blocked by popular […]
IAB native advertising playbook summary poster
/in Native Advertising Platform /by my6senseLast year, the Interactive Advertising Bureau (IAB) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to establish a common industry language, evaluation framework and disclosure principles for native advertising. In order to simplify the understanding of the various native ad units and their characteristics, my6sense, a white-label programmatic native advertising […]