Though recommendation widgets are the most popular type of native ad units and generate the greatest revenue, optimal native ad performance on both the demand and supply side is achieved by running the range of native ad units. New York, NY – The range of native ad units now available have powered native ad spending past […]
The following article was published this week on MarTech Advisor New York, NY: With native advertising expected to grow from $18.59 Billion in 2017 to $23.22 Billion in 2018 just in the USA alone – a 20% increase, according to eMarketer – organizations on both the supply and demand side of the digital marketing eco-system […]
My6sense is a native advertising platform that enables ad networks and media companies to build their own customized ads for mobile and web content. The company was founded by Avinoam Rubinstein, a serial entrepreneur with over 20 years of experience in the industry. He was previously CEO of Atrica (acquired by Nokia), and GM at NiceCom.
We sat down with Avinoam to learn about his company’s startup journey.
Native advertising is very different from traditional display ad advertising; Instead of trying to capture users’ attention by standing out as much as possible, native advertising tries to blend-in with the content. It strives to provide the same user experience as the content around it and optimizes for additional performance indicators such as user satisfaction, […]
The advertising industry has been in turmoil this week following Apple’s announcement that it will soon be possible to block ads in Apple’s Safari Web browser. Of course ad blocking is not new, for several years it has been daunting publishers and advertisers, who saw millions of dollars worth of ads being blocked by popular […]
Last year, the Interactive Advertising Bureau (IAB) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to establish a common industry language, evaluation framework and disclosure principles for native advertising. In order to simplify the understanding of the various native ad units and their characteristics, my6sense, a white-label programmatic native advertising […]