The following article was published this week on MarTech Advisor
New York, NY: With native advertising expected to grow from $18.59 Billion in 2017 to $23.22 Billion in 2018 just in the USA alone – a 20% increase, according to eMarketer – organizations on both the supply and demand side of the digital marketing eco-system are looking for ways to increase ad revenue and raise user engagement levels while respecting the user’s time and experience.
https://my6sense.com/wp-content/uploads/2017/09/Screen-Shot-2017-09-07-at-10.58.21.png816985Yoav Schumacherhttps://my6sense.com/wp-content/uploads/2016/01/my6sense-logo-turkiz-150-4.pngYoav Schumacher2017-09-07 12:40:402017-09-07 15:51:24MarTech Advisor: my6sense Enhances its AI Technology to Augment Engagement and User Experience
My6sense is a native advertising platform that enables ad networks and media companies to build their own customized ads for mobile and web content. The company was founded by Avinoam Rubinstein, a serial entrepreneur with over 20 years of experience in the industry. He was previously CEO of Atrica (acquired by Nokia), and GM at NiceCom. […]
https://my6sense.com/wp-content/uploads/2017/09/m6s_company.png8901692Yoav Schumacherhttps://my6sense.com/wp-content/uploads/2016/01/my6sense-logo-turkiz-150-4.pngYoav Schumacher2017-08-26 08:10:052017-09-07 13:14:45The Year In Media: Founder Stories - Avinoam Rubinstein of My6Sense
Native advertising is very different from traditional display ad advertising; Instead of trying to capture users’ attention by standing out as much as possible, native advertising tries to blend-in with the content. It strives to provide the same user experience as the content around it and optimizes for additional performance indicators such as user satisfaction, […]
https://my6sense.com/wp-content/uploads/2015/11/blog_image.jpg559700my6sensehttps://my6sense.com/wp-content/uploads/2016/01/my6sense-logo-turkiz-150-4.pngmy6sense2015-11-03 16:45:332016-01-31 12:26:355 Best Practices for Native Ad Networks
The advertising industry has been in turmoil this week following Apple’s announcement that it will soon be possible to block ads in Apple’s Safari Web browser. Of course ad blocking is not new, for several years it has been daunting publishers and advertisers, who saw millions of dollars worth of ads being blocked by popular […]
https://my6sense.com/wp-content/uploads/2015/08/adblockers.png559700my6sensehttps://my6sense.com/wp-content/uploads/2016/01/my6sense-logo-turkiz-150-4.pngmy6sense2015-08-11 11:42:062016-01-31 12:30:41Is native advertising the cure for ad blockers?
Last year, the Interactive Advertising Bureau (IAB) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to establish a common industry language, evaluation framework and disclosure principles for native advertising. In order to simplify the understanding of the various native ad units and their characteristics, my6sense, a white-label programmatic native advertising […]
For a long while native advertising has been a major topic of discussion within the advertising market. All agree that native is rapidly maturing in terms of its market share and user acceptance. At this stage it is clear that the various players in the advertising ecosystem must embrace this relatively new form of advertising, […]
https://my6sense.com/wp-content/uploads/2015/05/openrtb.png7501000my6sensehttps://my6sense.com/wp-content/uploads/2016/01/my6sense-logo-turkiz-150-4.pngmy6sense2015-05-19 13:38:362016-03-21 15:54:42OpenRTB 2.3 An Important Milestone for Open Programmatic Native Advertising
MarTech Advisor: my6sense Enhances its AI Technology to Augment Engagement and User Experience
/in Native Advertising Platform /by Yoav SchumacherThe following article was published this week on MarTech Advisor
New York, NY: With native advertising expected to grow from $18.59 Billion in 2017 to $23.22 Billion in 2018 just in the USA alone – a 20% increase, according to eMarketer – organizations on both the supply and demand side of the digital marketing eco-system are looking for ways to increase ad revenue and raise user engagement levels while respecting the user’s time and experience.
The Year In Media: Founder Stories – Avinoam Rubinstein of My6Sense
/in Native Advertising Platform /by Yoav SchumacherMy6sense is a native advertising platform that enables ad networks and media companies to build their own customized ads for mobile and web content. The company was founded by Avinoam Rubinstein, a serial entrepreneur with over 20 years of experience in the industry. He was previously CEO of Atrica (acquired by Nokia), and GM at NiceCom. […]
5 Best Practices for Native Ad Networks
/in Native Advertising Platform /by my6senseNative advertising is very different from traditional display ad advertising; Instead of trying to capture users’ attention by standing out as much as possible, native advertising tries to blend-in with the content. It strives to provide the same user experience as the content around it and optimizes for additional performance indicators such as user satisfaction, […]
Is native advertising the cure for ad blockers?
/in Native Advertising Platform /by my6senseThe advertising industry has been in turmoil this week following Apple’s announcement that it will soon be possible to block ads in Apple’s Safari Web browser. Of course ad blocking is not new, for several years it has been daunting publishers and advertisers, who saw millions of dollars worth of ads being blocked by popular […]
IAB native advertising playbook summary poster
/in Native Advertising Platform /by my6senseLast year, the Interactive Advertising Bureau (IAB) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to establish a common industry language, evaluation framework and disclosure principles for native advertising. In order to simplify the understanding of the various native ad units and their characteristics, my6sense, a white-label programmatic native advertising […]
OpenRTB 2.3 An Important Milestone for Open Programmatic Native Advertising
/in Native Ads Exchange, Native Advertising Platform /by my6senseFor a long while native advertising has been a major topic of discussion within the advertising market. All agree that native is rapidly maturing in terms of its market share and user acceptance. At this stage it is clear that the various players in the advertising ecosystem must embrace this relatively new form of advertising, […]