Here’s How You Can Increase Revenue from Native Advertising Now The Taboola/Outbrain Merger – A threat or an opportunity?

Open and diversified native ad solutions competing for publisher media would offer publishers greater margins and improve advertiser pricing and scale. With the native advertising market expected to break $60 Billion in 2019, approaching 60% of all digital display advertising (according to eMarketer), why limit yourself by keeping all of your native ad business invested with a single native ad network?

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Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to work with multiple native ad partners, units and business models, returning control to them and their marketers. And through Digital Intuition®, my6sense’s advanced Machine Learning algorithms and optimization engine, we’re realizing our technology-driven vision of enabling publishers to offer the right content/marketing message to the right users at the right time.

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