Outbrain Review: Pros, Cons & Features

Are you looking for a way to boost your advertising reach and engagement? Look no further! Our Outbrain review reveals that this native advertising platform offers solutions that can enhance your advertising strategy and help you reach your target audience more effectively.

Short Summary

• Outbrain is a native advertising platform that provides solutions to facilitate successful engagement and revenue for both advertisers and publishers.
• Outbrain offers user-friendly ad formats, global reach, CPC pricing model, customizable content targeting options, but with certain restrictions.
• Overall rating: Cost effective native advertising solutions with customizable content targeting for improved reach & engagement.

Understanding Outbrain: A Native Advertising Platform

Outbrain is a native advertising platform that connects advertisers with publishers, offering solutions like Smartfeed, Optimization Engine, and Native Ad Server to improve engagement and revenue through native ads.

By partnering with Outbrain, you ensure access to a wide range of publishers and can reach your target audience through a user-friendly platform.

Target Audiences

Outbrain caters to a diverse range of audiences, boasting an impressive 344B monthly impressions in over 55 countries. This guarantees that your advertising budget is utilized effectively and reaches the right audience over a month, ensuring it’s not wasted a lot.

With advanced audience targeting options and interest targeting, Outbrain allows you to reach your desired audience efficiently, even if your campaign runs for an extended period.

Outbrain Solutions: Enhancing Your Advertising Strategy

Outbrain offers various solutions for advertisers, including a native ad network, partnerships with top publisher websites, and access to new audiences. This makes it an ideal platform for those looking to expand their reach for brand promotion, education, or audience development.

As well as for direct response marketers with a clear and persuasive narrative, Outbrain provides an effective way to reach their target audience.

Ad Network

Outbrain’s ad network provides the following benefits for advertisers:

• A recognizable ad format
• Global reach
• Ad placements on websites in its network
• Quality content and ad placements

However, it’s important to note that Outbrain’s ad network can be costly and its reach is restricted in certain countries.

Top Publisher Websites Outbrain Has

Partnering with Outbrain guarantees high-quality content and ad placements, as it is integrated with prestigious publishers such as:

• CNN
• Fast Company
• Time
• MSN
• Mashable
• WSJ
• The Guardian

By avoiding low quality websites, this ensures that your ads are placed on reputable websites, increasing the likelihood of reaching your target audience and generating engagement.

Outbrain’s platform, developed by the outbrain team, is designed to help you reach your desired audience and maximize your ROI.

New Audiences

Outbrain helps advertisers reach new audiences by offering Custom Audiences and Lookalike Audiences features. Custom Audiences allows you to segment customers based on their actions and retarget them with relevant campaigns. Lookalike Audiences helps you reach potential audiences who share similar interests with existing customers. Companies like Home Chef, Babbel, and Ancestry have achieved remarkable success on Outbrain by utilizing these features.

The Pros and Cons of Using Outbrain

Outbrain has several pros, such as being user-friendly, offering a familiar ad format, and having a low barrier to entry. However, it also has cons like a challenging approval process, the need for an account manager, and limited targeting options. If you don’t want to deal with these cons, you might not want to have an active account anymore.

In the following sections, we’ll dive deeper into the pros and cons to help you decide if Outbrain is the right platform for you.

User Friendly

Outbrain’s platform is easy to use and navigate thanks to its straightforward interface and intuitive user experience. The expedited campaign creation process ensures that you can get your ads up and running in no time, making it accessible for advertisers of all levels.

With Outbrain, you can easily create, manage, and optimize campaigns with just a few clicks, and if needed, cancel a lot of them at once.

CPC Model

One of the significant benefits of Outbrain is its cost-per-click (CPC) pricing model, where advertisers are charged for each click on their content and can set their budgets accordingly. The minimum CPC is set at $0.03, making it an affordable option for advertisers who want to control their costs while still reaching a wide audience.

Outbrain’s CPC model allows advertisers to have more control over their budget and reach a larger audience.

Customer Support

Outbrain’s customer support can be a mixed experience, with some users reporting difficulties in the approval process and needing an account manager. However, Outbrain does offer business contact, launch support, and publisher support resources. Customers can expect a response within 24 business hours when contacting their support team at [email protected].

Comparing Outbrain to Other Platforms

When compared to other platforms, Outbrain has its strengths and weaknesses. Its user-friendly interface, global reach, and CPC pricing model make it an attractive option for advertisers. However, some users have reported challenges with the approval process and customer support, even leading to the occasional official complaint.

In the next section, we’ll provide an overall rating for Outbrain, taking into account multiple factors.

Overall Rating

Outbrain has an average rating of 2.49 stars from 17 reviews, suggesting that most customers are generally unsatisfied with their purchases. However, some reviews have highlighted its cost-effective mass reach and customizable content based on geo, keywords, and other factors. This indicates that, despite its shortcomings, Outbrain can be a valuable native advertising solution for advertisers looking to improve their reach and engagement.

Advertisers can benefit from Outbrain’s ability to target specific audiences, as well as its ability to target specific audiences.

Summary

In conclusion, Outbrain offers a solid native advertising solution for advertisers looking to enhance their reach and engagement. With its user-friendly platform, global reach, and CPC pricing model, Outbrain stands out in the native advertising industry. However, it’s essential to weigh the pros and cons and consider the mixed customer support experiences before committing to this platform. Ultimately, Outbrain may be the perfect solution for your advertising needs if its strengths align with your goals.

Frequently Asked Questions

Is Outbrain worth it?

Outbrain can be worth it if you are willing to invest the time and money needed to create an effective campaign. With a budget and patience, Outbrain’s targeting capabilities will allow you to reach potential customers effectively.

Is Outbrain a good company?

Based on the reviews from current and former employees, Outbrain appears to be a good company to work for. The majority of employees have a positive view of the business, and recommend it as a good place to work.

Additionally, their tools are cost-effective and an effective driver of awareness and acquisition. Therefore, Outbrain is a good company.

What is the minimum spend on Outbrain?

With Outbrain, the minimum spend is $20 per day. This helps ensure that your budget and cost-per-click are effective and result in measurable visits.

How does Outbrain work?

Outbrain is a content marketing platform that provides publishers and advertisers with targeted advertising solutions. It allows publishers to run widgets with content recommendation and native ads, providing more pageviews and revenue than display ads.

Advertisers can also reach their target audience with the same granularity as a Facebook ad but with the same reach as Google Display ads. Outbrain makes it easy for businesses to engage with their target audience and increase sales.

What is Outbrain?

Outbrain is a digital advertising platform that works to increase website engagement and revenue for both advertisers and publishers. It does this by connecting advertisers with publishers in order to grow reach and conversions.