Taboola Review: Pros, Cons & Features

Are you looking for a way to get your content in front of the right audience and drive more traffic to your website? Have you ever considered using a content discovery platform to achieve this goal? In today’s digital landscape, content discovery platforms have become a crucial tool for advertisers and publishers alike. One of the leading players in this space is Taboola, a platform that uses native advertising and deep learning algorithms to recommend content to users based on their interests and browsing behavior. In this blog post, we’ll provide a Taboola review, taking an in-depth look at its features, pros and cons, and how it can help you achieve your marketing goals.

Taboola has been making waves in the world of content discovery, helping publishers monetize their websites and advertisers reach their target audience. But what exactly is Taboola, and how can it benefit your business? Read on to find out more in our Taboola review.

Short Summary

• Taboola is a content discovery platform with advanced targeting options, various ad formats and user-friendly interface.
• It offers low CPC rates and bid strategies to help advertisers achieve maximum ROI from campaigns.
• Taboola provides excellent customer support, reporting tools for tracking results & optimization strategies to drive website traffic & conversions.

Taboola in a Nutshell

Taboola is a content discovery platform that leverages native advertising and deep learning algorithms to suggest content to targeted audiences based on their interests and browsing history. Both advertisers and publishers can utilize Taboola for their respective goals. Advertisers can enhance their customer base and their business through Taboola’s web-based software solution. On the other hand, publishers can monetize their content, engage with site visitors, and gain new audiences. This includes promoting new articles and leveraging Taboola’s really cheap cost per click (CPC).

Taboola’s services are particularly advantageous if you currently have a successful campaign on Google Display Network or Facebook since it can be the best platform for your needs. Direct response campaigns in industries such as financial services, e-commerce, and health & beauty have seen success when advertised via Taboola. This platform is an effective one to reach a high number of consumers. If you have only been relying on organic search, social, and referral traffic, consider examining your top-performing content to determine what to promote on Taboola.

Key Features of Taboola

Taboola offers a variety of features that make it an attractive choice for advertisers and publishers alike. Some of the key features include advanced targeting options, a wide range of ad formats, and a user-friendly interface for campaign management.

Let’s take a closer look at these features and how they can benefit your business.

Advanced Targeting

One of Taboola’s most powerful features is its advanced targeting options, which allow advertisers to reach specific audiences based on criteria such as demographics, interests, and behaviors. This offers greater control over when, where, and to whom their ads will appear. Taboola provides demographic targeting, enabling advertisers to target audiences based on age, gender, location, and other demographic criteria.

In addition to demographic targeting, Taboola also offers geographic targeting options, allowing advertisers to target audiences based on their geographic location. This includes targeting by:

• Country
• Region
• City
• Zip code

Furthermore, Taboola’s interest-based targeting enables advertisers to specifically target audiences based on their interests, which can be achieved by targeting specific topics, keywords, or even specific websites.

Taboola Ads

Taboola ads come in various formats, offering flexibility for advertisers to create ads that best suit their campaign goals and target audience. Some of the ads available on Taboola include:

• Sponsored content recommendations, such as headlines, images, and landing page URLs
• App promotion
• Motion ads
• Native ads

These ads are primarily served in two formats: in-feed and recommendation widget formats. In-feed ads appear within the content feed of a publisher’s website, while recommendation widgets display a collection of sponsored content recommendations alongside organic content.

With these different ad formats, Taboola makes it easy for advertisers to create ads that blend seamlessly with the content on a publisher’s website, leading to higher engagement and better performance.

User-Friendly Interface

Taboola’s user-friendly interface sets it apart from other content discovery platforms, offering improved navigation and flexible creative formats for developing unique and relevant ads experiences. The improved navigation features a simplified dashboard, user-friendly navigation, and convenient filters that make it easier for advertisers and publishers to manage their campaigns, track performance, and optimize results.

In addition to the improved navigation, Taboola also offers a range of flexible creative formats, such as video, display, and native ads. These creative formats allow advertisers to create ads that resonate with their target audience, ultimately leading to better campaign performance and a higher return on investment.

Pricing and Budgeting with Taboola

Taboola’s pricing model is personalized based on creative, budgeting, and targeting needs, with a self-service option starting at $10 per day. This provides cost-effective CPC and various bidding strategies for advertisers, ensuring that they can optimize their campaigns for maximum return on investment.

Let’s take a closer look at Taboola’s pricing model and how it can benefit your business.

Taboola’s Pricing Model

Taboola operates on a pay-per-click (PPC) system, which means that advertisers only pay for the actual clicks on their ads. This pricing model allows advertisers to control their budget effectively and ensures that they only pay for the desired results. The average cost per click (CPC) for native desktop campaigns typically hovers around $0.6, while mobile ads tend to average around $0.3.

Taboola accepts various payment methods, including:

• Wire transfer
• ACH
• Check
• Credit card

The minimum bid for Taboola is $0.01 per click, making it an affordable option for advertisers looking to reach a wider audience without breaking the bank.

Cheap CPC and Bidding Strategies

Taboola offers cheap CPC options, with rates ranging from $0.01 to $3.00 per click depending on the country, placement, and objective. It is possible to achieve a really cheap CPC rate below $0.03, making it an attractive option for advertisers looking to maximize their return on investment. Advertisers can also adjust their CPC bid by site or block an entire site from their campaign, allowing them to bid the appropriate amount based on the conversion rate of the publisher.

In addition to cheap CPC options, Taboola also provides various bidding strategies that enable advertisers to optimize their campaigns for maximum ROI. By implementing a budget, testing various ad formats, and utilizing advanced targeting options, advertisers can ensure that they are reaching the right audience and driving the best possible results from their Taboola campaigns.

Boosting Website Traffic with Taboola

By providing advanced targeting options, reaching new audiences, and promoting content effectively, Taboola helps advertisers and publishers boost website traffic and achieve their marketing goals.

Let’s explore how Taboola’s features can help drive traffic and increase conversions for your business.

Very Advanced Targeting

Taboola’s advanced targeting options ensure that ads are shown to the most relevant users, increasing the likelihood of engagement and conversions. These options include demographic, geographic, and interest-based targeting, allowing advertisers to reach the right audience for their campaigns.

Demographic targeting enables advertisers to target audiences based on age, gender, location, and other demographic criteria. Geographic targeting allows advertisers to target audiences based on their geographic location, including targeting by country, region, city, and zip code.

Interest-based targeting enables advertisers to specifically target audiences based on their interests, which can be achieved by targeting specific topics, keywords, or even particular websites.

New Audiences and Content Promotion

Taboola helps advertisers reach new audiences and promote their content effectively by placing ads on high-quality publisher websites and using personalized recommendations. This ensures that your ads are shown to users who are genuinely interested in your content, increasing the likelihood of engagement and driving website traffic.

Taboola offers audience targeting options based on interest, behavior, demographics, and intent, such as affinity segments, custom segments, and detailed demographics. Additionally, Taboola provides advanced audience targeting based on topics of interest, ensuring that your ads reach the targeted audience at the right time.

This targeted approach to content promotion can help drive website traffic, increase brand awareness, and ultimately, improve your bottom line.

Pros and Cons of Taboola

As with any platform, Taboola has its pros and cons. In this section, we’ll take a closer look at the advantages and disadvantages of using Taboola for your advertising and content discovery needs.

On the plus side, Taboola offers a wide range of targeting options, allowing you to target yourself.

Pros

Some of the pros of using Taboola include its advanced targeting options, variety of ad formats, and large audience reach. These features make it an effective platform for advertisers and publishers looking to drive website traffic and achieve their marketing goals. The advanced targeting options allow advertisers to reach specific audiences based on demographic, geographic, and interest-based criteria, ensuring that their ads are shown to the most relevant users and increasing the likelihood of engagement and conversion.

Taboola offers a variety of ad formats, including:

• Display ads
• Native ads
• Video ads
• Sponsored content

These formats provide flexibility for advertisers to create ads that best suit their campaign goals and target audience. Moreover, Taboola has a large audience reach, boasting over 1 billion monthly active users. This makes it a valuable platform for both advertisers and publishers looking to expand their reach and increase website traffic.

Cons

Despite its many advantages, Taboola also has a few cons that need to be considered. One of the main drawbacks of Taboola is the lack of a free trial for new users. This means that advertisers cannot test the platform before committing to a paid plan, which may be a drawback for some potential users.

Another con of Taboola is its limited payment methods, as it only accepts payments via credit cards and PayPal. This may be an issue for some advertisers who prefer other payment options, such as wire transfers or checks. Additionally, some users have expressed dissatisfaction with Taboola’s customer support, citing a lack of responsiveness and helpfulness in resolving issues.

Taboola Support and Customer Experience

Taboola reviews on Glassdoor give the company an overall rating of 4.2 out of 5, with high recommendations by employees and a stable compensation rating.

Taboola offers various customer support channels, including email support, phone, and live chat, ensuring that users can get the help they need when they need it.

Taboola Reviews

Based on 663 reviews on Glassdoor, Taboola has an overall rating of 4.2 out of 5. Employees commend the company for its positive work environment, strong leadership, and competitive compensation packages. In fact, 83% of employees would recommend Taboola as an employer to a colleague, and the company’s compensation and benefits receive an average rating of 4.0 out of 5.

These positive reviews reflect the company’s commitment to providing a supportive and engaging work environment, which in turn can lead to a better experience for its customers. With a highly motivated and skilled workforce, Taboola is well-equipped to help advertisers and publishers achieve their marketing goals.

Customer Support Channels

Taboola offers a variety of customer support channels to ensure that users can get the help they need when they need it. These channels include email, phone, and live chat, making it easy for customers to reach out and get assistance with their campaigns and any issues that may arise.

In addition to these support channels, Taboola also provides a wealth of online resources, such as guides, tutorials, and FAQs, to help users get the most out of the platform. This combination of multiple support channels and helpful online resources ensures that Taboola’s customers receive the support they need to succeed with their advertising and content discovery efforts.

Achieving Marketing Goals with Taboola

Achieving marketing goals with Taboola involves:

• Careful campaign planning and optimization
• Tracking and measuring results to ensure success
• Leveraging Taboola’s advanced targeting options
• Utilizing a variety of ad formats
• Reaching a large audience

By following these steps, advertisers and publishers can drive website traffic and increase conversions.

Let’s explore how to achieve your marketing goals with Taboola.

Campaign Planning and Optimization

To achieve marketing goals with Taboola, advertisers should:

• Plan their campaigns carefully
• Optimize their ad creatives and targeting
• Avoid common mistakes such as not using tracking tags or including a call to action

This ensures that their campaigns are set up for success from the start and can drive the best possible results.

Some strategies for optimizing campaigns include:

• Setting a marketing objective for each campaign
• Testing different headlines and images
• Selecting a marketing objective that best aligns with the metrics desired for the campaign

Additionally, leveraging Taboola’s in-platform tools and features can help refine campaigns and reach the desired audience more quickly.

Tracking and Measuring Results

Tracking and measuring results is crucial for success with Taboola, as it allows advertisers to identify areas for improvement and make data-driven decisions to optimize their campaigns. Taboola’s reporting and analytics tools provide insights into the performance of your campaigns, such as impressions, clicks, and conversions. Additionally, these tools can be used to identify areas of improvement and optimize campaigns for better results.

To effectively track and measure results, advertisers should:

• Monitor conversions
• Calculate click-through rate (CTR) and view-through rate (vCTR)
• Measure return on ad spend (ROAS)
• Set up URL parameters
• Leverage CRM-based conversions

By closely monitoring campaign performance and making data-driven optimizations, advertisers can ensure that their Taboola campaigns drive the best possible results and help achieve their marketing goals.

Taboola Review Verdict

In conclusion, Taboola is a powerful content discovery platform that offers a range of features and benefits for advertisers and publishers looking to drive website traffic and achieve their marketing goals. With its advanced targeting options, variety of ad formats, large audience reach, and user-friendly interface, Taboola has become a go-to solution for many businesses looking to enhance their online presence and reach new audiences.

While there are some drawbacks to using Taboola, such as the lack of a free trial and limited payment methods, the platform’s many advantages make it a compelling option for advertisers and publishers alike. By carefully planning and optimizing campaigns, tracking and measuring results, and leveraging Taboola’s robust set of features and tools, you can drive significant traffic to your website, increase conversions, and ultimately, achieve your marketing goals.

Frequently Asked Questions

Is Taboola worth it?

Overall, Taboola is worth it if your goal is to reach a wide audience and generate lots of impressions. For companies looking for clicks and impressions that don’t need high quality traffic and conversions, Taboola could be worth it. Based on the available evidence, Taboola can be a great option to reach a wide audience with impressive numbers of clicks and impressions. If you’re looking for large-scale promotion without needing highly engaged and converting traffic, then Taboola is definitely worth it.

What do people use Taboola for?

Taboola is a content discovery platform that helps people discover new and interesting content and products. It also provides tools and analytics to website owners to measure the performance of their campaigns and gain insights about their customers.

What is Taboola cost?

Taboola is a cost-effective advertising tool, with an average CPC of $0.6 for desktop campaigns and $0.3 for mobile ads. So, while it is free to get started with Taboola, you should factor in costs when considering this platform for your marketing strategy.

Advertising on Taboola can be a great way to reach a large audience and generate leads. It is easy to set up campaigns and track their performance, allowing you to adjust your strategy as needed. Additionally, Taboola offers a variety of activities.

What are the main benefits of using Taboola for advertisers and publishers?

Advertisers can use Taboola to extend their reach and achieve better visibility, while publishers can monetize their content, grow their audience, and increase engagement.

What advanced targeting options does Taboola offer?

Taboola provides a comprehensive suite of advanced targeting options to ensure your campaigns reach the right people. This includes demographic, geographic, interest-based, and behavior-based targeting, which can help you maximize your campaign’s success.